From Scratch Magazine was a publication I founded and led from concept through execution, driven by a desire to create something thoughtful, grounded, and genuinely useful for modern homesteaders and makers.

The magazine focused on sustainable living, backyard farming, food, homeschooling, and handmade life. Each issue blended practical guidance with storytelling, photography, and design that felt warm, accessible, and honest. This was not a trend-driven project. It was built around community, values, and a slower, more intentional way of living.

As founder and publisher, I oversaw every aspect of the magazine, including editorial direction, brand identity, layout and design, contributor development, advertising partnerships, and production. From visual storytelling to long-form content, the publication reflected my creative vision from start to finish.

• Founded and launched an independent print and digital magazine
• Set editorial vision, tone, and brand identity
• Led creative direction for covers, layouts, and photography
• Managed contributors, editors, and content planning
• Oversaw production schedules and issue launches
• Built advertising and sponsorship relationships
• Directed audience growth and community engagement

From Scratch Magazine grew into a widely recognized voice within the homesteading and sustainable living community.

• Built a Facebook audience of 200,000+ followers

• Reached hundreds of thousands of readers 

• Attracted contributors and partners from across the country

• Fostered a highly engaged community that actively participated through reader submissions, photos, and shared stories

The magazine was not just consumed. It was shared, discussed, and trusted.

Founding From Scratch Magazine shaped how I approach creative leadership. It required vision, consistency, and the ability to carry an idea from the earliest stages through long-term execution. It taught me how to balance creativity with structure, storytelling with logistics, and aesthetics with purpose.

That experience continues to inform how I build brands, guide content strategy, and lead creative projects today.

Building a brand from the ground up takes more than design. It calls for editorial vision, strategic consistency, and the ability to turn an idea into something people trust and champion. If you’re founding something or relaunching with intention, I’d love to hear what you’re creating.